Shreeman
Ethnic Wear · Retail eCommerce · India · Nationwide D2C · 2024
- Technical SEO
- Google Shopping
- Meta Ads
- WhatsApp Retention

Revenue 3.1× · in 7 months
01 · The Challenge
Massive catalogue, poor crawl efficiency, no clear hero categories, and a cart-abandonment rate over 70% with no recovery.
02 · The Approach
Treat discovery and recovery as one system. First fix the information architecture so crawl and click both land on commercially meaningful pages, then let paid media amplify only what already converts organically, and finally close the loop on abandoned carts where this audience actually replies: WhatsApp.
03 · Execution
- 01Faceted-nav rationalisation
- 02Hero category architecture
- 03Product schema rollout
- 04Google Shopping + feed optimisation
- 05Meta retargeting
- 06WhatsApp cart recovery
04 · The Result
- Revenue
- 3.1×
- Revenue
- Source: Shreeman
- Organic sessions
- +220%
- Organic sessions
- Source: Shreeman
- Cart recovery
- +₹14L/mo
- Cart recovery
- Source: Shreeman
- ROAS blended
- 3.8×
- ROAS blended
- Source: Shreeman







